TERROIR is the name of our studio but is also a statement of our core values. These values guide how we use data. At TERROIR, data is not an innocent or value free set of figures or patterns. Data can reveal our values, and when these values might be under threat. Data can shine a light on inequality, a lack of diversity, or threats to our climate and landscape. Our ability to obtain and harness data to support arguments about equitable city-making is a key part of our armoury on strategic and urban projects.